Competitor prices on Google Shopping, store by store

You sell products online, or you watch a brand's resellers, and want to know every day who sells what at which price: price monitoring, repricing, or minimum advertised price (MAP) checks.

What Google gives you

• If you advertise in Google Merchant Center, its price competitiveness report gives a benchmark price for your own products: an average click-weighted price across all merchants who advertise the same product on Shopping ads, matched by GTIN, per country and per day (Merchant Center price competitiveness table).
• That is one average number per product: it does not tell you which store is cheaper, its shipping cost or whether it is in stock, and it only covers products you sell yourself.

Every store's offer as one row

Google Shopping Prices returns what anyone sees on Google Shopping:

• a search (sony wh-1000xm5): up to 120 listings with title, price, old price and discount, seller, rating, delivery and product ID;
• a product ID: Google's "compare prices" list, one row per store with storeDomain, price, shippingPrice, totalPrice, availability, store rating and the product link on the store's site.

Example: 50 products, 20 stores each, checked every day for a month (30,000 offers) cost about $45.00. Searches with no result, unknown product IDs and sponsored listings are free.

When the Merchant Center report is enough

• You already advertise on Shopping and only want to know whether you are above or below the market average.

When you need the store-by-store list

• You need to name the cheaper store, include shipping, or check stock (repricing, MAP checks on resellers).
• You watch products you do not sell, or a market you have not entered yet.
• You want it in Google Sheets, n8n, Make, Zapier or an AI agent (MCP) on a daily schedule, with a maximum cost per run.

Competitor facts checked on 2026-10-09 from the linked pages; prices change, check them before you decide.